Fur Free Alliance
Fur Free Alliance is a movement towards militating the use of animals fur in fashion industry. In comparison with other farm animals, species farmed for their fur have been subjected to relatively little active selection except with respect to fur characteristics.’ The confinement in tiny battery cages on fur farms prevents animals from expressing their basic natural behaviours. After reaching maturity, millions are killed for their fur.
The sustainable fashion movement is hinged on the principle that the fashion industry has a clear opportunity to act differently by creating new value and deeper wealth for society while pursuing profit. The movements calls clothing companies to place environmental, social, and ethical improvements as part of strategic goals so to create flourishing ecosystems and communities through its activity.